The Carousel (TV Series 'Mad Men' Episode 13 Season 1)

Well, technology is a glittering lure, but there's the rare occasion when the public can be engaged on the level beyond flash, if they have a sentimental bond with the product.

My first job, I was in house at a fur company with this old pro copyrighter, a Greek named Teddy.

And Teddy told me the most important idea in advertising is new.

Creates an itch.

You simply put your product in there as a kind of calamine lotion.

He also talked about a deeper bond with the product.

Nostalgia.

It's delicate but potent.

Teddy told me that in Greek, nostalgia literally means the pain from an old wound.

It's a twinge in your heart far more powerful than memory alone.

This device isn't a space ship.

It's a time machine.

It goes backwards, forwards.

It takes us to a place where we ache to go again.

It's not called the Wheel.

It's called the Carousel.

It lets us travel the way a child travels.

Around and around and back home again to a place where we know we are loved.




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